AI ACADEMY / PRACTICAL AI WORKSHOPS
Work through a task, leave with a method
Focus your AI learning on one task that matters to you. Practise clearer instructions, content review, workflow design or automation assessment through a concrete example and a method you can revisit.
Illustrative stock image · Christin Hume / Unsplash
LEARN → PRACTISE → CHECK
One task. Focused practice.
Start with a specific task. Make the method visible. Keep the final judgement with a person.
01 / THE CHALLENGE
Make progress on a real working problem.
General introductions can leave you unsure how to apply what you learned to the next real task.
WHAT WE’LL SHAPE WITH YOU
- A completed practical exercise
- An editable template for the chosen task
- A clear next-use checklist
Focus on one task and practise the method
DEEPER PRACTICE / PRACTICAL WORKSHOPS
Workshops offer a focused way to explore an AI skill through a concrete example. The introductory topic, format and scope are agreed before booking. The suggested exercises below illustrate possible approaches without guaranteeing a particular output or delivery arrangement.
Explore the detail · See the practice method · Questions before booking
Choose a useful focus
01 / PRACTICAL DETAIL
A workshop works best when the goal is specific enough to practise and review. Improving a product explanation, checking a draft or mapping a handover gives participants a concrete starting point. A broad request to cover everything about AI makes it harder to judge what was learned.
Describe the task, the people involved and the point where work currently becomes difficult. The focus might be instruction quality, source checking, workflow design or automation assessment. Choose the skill that addresses that difficulty, rather than choosing a topic because a tool is fashionable.
Task checklist
- Clearer AI instructions
- Checking generated content
- Mapping a recurring workflow
- Assessing an automation idea
- Shared team review habits
Suggested structure: try, review and refine
02 / PRACTICAL DETAIL
An illustrative workshop begins by defining the task and acceptance criteria. Participants work through an example, inspect the result and identify the change most likely to improve it. A second attempt tests the revised method rather than simply generating more alternatives.
The closing discussion captures a reusable approach and the questions that remain. A useful next-use plan states what information is appropriate, how the output will be checked and when a person should make the decision. The exact balance of explanation, practice and discussion is agreed within the workshop scope.
Learning checkpoints
- A focused task brief
- A concrete synthetic example
- Visible quality checks
- Specific revision feedback
- A practical follow-through discussion
Illustrative content workshop
03 / PRACTICAL DETAIL
Use an invented outdoor-equipment brief with a defined audience and several supplied product facts. Create an outline, draft an explanation and highlight every factual claim. Compare the draft with the brief, marking unsupported additions and unanswered questions.
Acceptance criteria include preserving facts, making the explanation understandable and avoiding unsubstantiated performance or safety claims. Participants then revise the instruction and apply it to another synthetic product. The learning comes from seeing which checks remain useful across examples, not from treating the first draft as a finished publication.
Example checks
- Facts trace to supplied information.
- Audience and format are clear.
- Unsupported claims are removed or flagged.
- The revised method can be explained.
Illustrative workflow workshop
04 / PRACTICAL DETAIL
A fictional room-booking request can show how to map a process. Include a requested date, capacity need and one missing detail. Identify the input, the assistant’s role, the review point and the final decision. Introduce a conflicting request to test the exception route.
An acceptable map preserves the original request, makes the missing detail visible and avoids assuming availability. It names who can resolve the conflict. This exercise can be discussed without connecting calendars or sending messages, keeping attention on process design.
Review criteria
- A clear input and output
- A named review owner
- A route for missing details
- An explicit decision point
- No assumed system access
05 / PRACTICAL DETAIL
Preparation, fit and useful follow-through
Workshops fit people or teams seeking focused practice around a defined challenge. They are less suitable when the real need is a full implementation project, a broad curriculum or urgent production troubleshooting. Foundations, Workflows, Automation and For Teams provide other learning routes; existing SearchScale offers remain separate.
Prepare a short task description and explain participants’ experience. Use an invented or non-sensitive example and describe the result you want to assess. Useful learning artefacts may include a worked example, instruction template or review checklist, depending on the agreed topic. They are illustrative possibilities rather than guaranteed deliverables.
Afterwards, practise the same method on a second suitable example and use the same acceptance criteria. Note where you needed clarification or manual correction. This makes follow-through concrete and gives a better basis for deciding whether another learning topic or a separate implementation discussion is needed.
Preparation checklist
- Share the participant roles and starting experience.
- Choose one skill to practise.
- Agree practical requirements before booking.
- Keep private inputs out of initial examples.
- Plan a small next-use task.
The method matters as much as the output.
A VISUAL PRACTICE MAP
Use this four-stage map to organise the exercises on this page. It describes a learning method, rather than a deployed system or client result.
Before-and-after practice
Illustrative input: Fictional product brief: a small desk lamp with a dimmer and a USB power cable. No brightness or energy-efficiency figures have been supplied.
Try this instruction: “Draft a short explanation for a home-office reader. Use only the supplied features. Flag missing technical figures instead of inventing them. Keep an editable first version for comparison.”
What to check: Compare the first draft and revision for factual support, clarity and editing effort. The exercise gives a repeatable method rather than a measured sales result.
01 / TRY
A focused task
Work from one fictional brief and a clear goal.
02 / COMPARE
A visible standard
Check facts, format and usefulness against the brief.
03 / REFINE
One specific change
Revise the instruction or review method.
04 / REPEAT
A fresh example
See which habits remain useful on the next attempt.
TRY → COMPARE → REFINE → REPEAT
QUESTIONS & SCOPE
Make an informed choice.
Can we request a topic?
Yes. Describe the task and intended participants so a focused introductory scope can be discussed.
Do I need Foundations first?
It depends on the topic and your experience. Share your starting point rather than assuming a prerequisite.
What format, timing and fees apply?
These arrangements are confirmed directly for the agreed workshop. This page does not establish a schedule or price.
Will we use our business data?
Synthetic examples are a useful default. Discuss any real material separately before deciding whether it is appropriate.
Make your first enquiry useful.
Share the points below in your enquiry. SearchScale will discuss suitability and the programme scope before you commit. Dates, format, fees and required accounts are confirmed directly.
- The skill or task to focus on
- Participant roles and experience
- A non-sensitive example
- The quality checks that matter
- Preferred arrangements to discuss
- Any accessibility requirements
Practical experience. Transparent learning.
SearchScale Coaching is founded by Chris Matthews, an entrepreneur and SEO practitioner since 2011. The Academy applies a practical business perspective: start with a real task, understand the method and check the result. Explore our approach and the separate Business Builder programme for more about SearchScale’s wider work.
Worked example: compare before and after
Use a fictional product brief and ask participants to write a short description. Keep the original, then repeat with a clearer prompt containing audience, supplied facts, format and limits. Compare factual accuracy, clarity and editing effort. Discuss where a human judgement improved the result and where the tool still needed correction.
Illustrative learning example. These exercises use fictional inputs. They are not client case studies, measured business results or a promise of a particular outcome.
Learn from original sources
Tool behaviour changes. Read the current documentation alongside any exercise: OpenAI’s prompt engineering guide and Anthropic’s prompting documentation. These are independent reference sources; linking to them does not imply endorsement, certification or partnership.
Quality checks that matter
Check factual claims against their source. Keep confidential information out of practice exercises. Identify missing inputs instead of filling them with guesses. Retain a human decision before publishing, sending or acting on an output. For an automated process, define permissions, failure handling and a way to stop it.
A clear scope before you commit
All five Academy programmes are available now. Contact SearchScale to agree scope, dates and fees. Before booking, agree the audience, starting level, learning goals, delivery format, included resources and fees with SearchScale. Confirm any required tool accounts or separate subscriptions. The examples on this page explain the practical focus; your agreed programme scope determines the exercises and deliverables.
Have a question or spotted an error? Contact SearchScale with the page and the point you would like clarified. This Academy content was updated on 2 October 2026. The guides use AI-assisted drafting, original fictional exercises and linked primary documentation. Illustrations show the learning method; they do not document client results. Report a factual correction through the contact link above.
PERSONALISED GUIDANCE
A workshop built around your starting point.
Tell us who will attend, what they already know and what work they want to improve. Chris’s personalised approach helps shape the proposed session and deliverables. The workshop format, scope and fee are agreed separately from the initial discovery call.
Meet Chris Matthews and explore the approach →
Start with a free 20-minute discovery call. Receive a report outlining proposed deliverables afterwards. For focused advice, choose a one-hour consultation at US$150, with written follow-up.
LET’S FIND YOUR STARTING POINT
Bring the task.
We’ll help shape the training.
Tell us what you want to improve and who will take part. We’ll agree the programme scope, relevant exercises and resources, delivery arrangements and fees.
Opens your email app. Include your goal and experience level; leave confidential records out of the enquiry.