BUSINESS BUILDER · ENROLMENT NOT YET OPEN
SEARCHSCALE BUSINESS BUILDER
Build a business.
Know your next move.
Put your search skills to work on a service business or ecommerce venture. Build with a personalised plan, practical training and support from Chris Matthews as you decide what to work on next.
VAT included · Cancel anytime · 30-day money-back guarantee*
YOUR BUSINESS. A CLEARER DIRECTION.
01
Choose your path
Service business or ecommerce
02
Build your skills
A plan, a library and regular support
03
Put it into practice
Make decisions. Take action. Ask questions.
PLAN → LEARN → APPLY → REVIEW
1,500+
Videos available now
Weekly
Group coaching
2 hours
Private guidance per unlocked session
Your plan
Personalised to your business
01 / CHOOSE YOUR DIRECTION
Two ways to build. One place to get support.
Explore the business you want to create. Both paths receive the same membership support.
TURN EXPERTISE INTO A SERVICE
Build something clients can hire you for.
Explore an SEO-led service business, supported by skills in web design, paid ads and influencer marketing. Bring your business questions into coaching as you develop your offer.
- Define who you want to help and the problem you can solve.
- Shape a service with a clear scope and useful deliverables.
- Build your online presence and explore how to reach potential clients.
BUILD A STORE WITH A PURPOSE
Connect the right products with the right audience.
Explore an ecommerce business supported by SEO, content and digital marketing. Use the personalised plan and coaching to work through your next decisions.
- Explore your audience, product direction and positioning.
- Develop useful product and category pages.
- Build your search and marketing skills as you improve your store.
A plan to follow. People to turn to.
02 / YOUR SUPPORT SYSTEM
Each part of the membership helps with a different obstacle between having an idea and working on a business.
DIRECTION
“Where do I start?”
A personalised business plan gives your learning and decisions a direction.
KNOWLEDGE
“What do I need to learn?”
Explore 1,500+ specialised videos and PDF resources as you build your skills.
MOMENTUM
“What if I get stuck?”
Bring questions to weekly group sessions and learn from the discussion.
PERSONAL GUIDANCE
“What about my situation?”
Unlock a two-hour private session with Chris after every three paid months.
CONNECTION
“Who can I talk to?”
Join a paid community of like-minded entrepreneurs building their businesses.
03 / KNOW WHAT UNLOCKS
Support now. Private time as you progress.
Start with the membership essentials.
Your membership includes a personalised plan, access to the video and PDF library, the entrepreneur community and weekly group sessions. Your first 30 calendar days are covered by the membership guarantee.
Your first two-hour private session unlocks.
Use your private time with Chris to discuss decisions specific to your business. Booking availability and arrangements are confirmed separately.
Further private sessions unlock each quarter.
One additional two-hour session becomes available after each further three paid months. That is four sessions across twelve paid months, while membership remains active.
04 / SEE THE THINKING
Try a small piece of the work.
A practical illustration created for this page. This is an example exercise, not a client case study or a preview of a specific library video.
BEFORE
“I want to sell SEO to everyone.”
The audience, problem and scope are unclear. It is difficult to explain what someone is actually buying.
ILLUSTRATIVE REVISION
“I help local service businesses make their service pages clearer.”
A defined audience. A specific problem. A service you can explain and scope. Whether it is a viable niche still needs research.
TRY IT YOURSELF
Who do you want to help—and with what?
Write one audience, one problem and one useful deliverable. Then ask what evidence you need before committing to the idea.
05 / THE PERSON BEHIND YOUR PLAN
Work with Chris Matthews.
CM
ENTREPRENEUR & SEO EXPERT
Experience in search since 2011.
Chris is the founder of Velloran Group and brings experience across technical SEO, local search, content strategy, ecommerce and link building. Business Builder combines structured learning with access to his guidance.
A PUBLIC CONNECTION YOU CAN CHECK
SearchScale is listed by Velloran Group.
Velloran Group’s public website links to SearchScale Coaching and describes its practical search and SEO learning, exercises and business-focused guidance.
Explore the wider group and its businesses through the public Velloran directory.
OPTIONAL / NICHE SELECTION
Still deciding where to focus?
Get help choosing your niche.
An optional service for members who want dedicated help with the niche decision before building around it. It is separate from the ongoing membership.
How it fits with Business Builder
The membership supports you as you learn and build. This additional service specifically helps with choosing your niche. Its scope, delivery schedule and refund terms must be agreed before purchase.
FIRST 100 MEMBERS
€2,100
One-off add-on · Membership charged separately
A separate service at the first-100 member price.
YOUR MEMBERSHIP
Build with a plan. Keep support close.
FOUNDING MEMBERS / FIRST 100
SearchScale Business Builder
€297 / month
Including applicable VAT. Cancel anytime.
No twelve-month commitment.
- Personalised business plan
- 1,500+ specialised videos and PDF resources
- Weekly group sessions
- Paid entrepreneur community
- One two-hour private session after every three paid months
Keep this monthly rate while your subscription stays active. Four private sessions unlock across twelve paid months.
The details, in plain English.
What is included in the price?
The plan, training library, weekly group sessions, community and private sessions as they unlock. Private sessions unlock quarterly; all four are not available immediately.
What costs extra?
SEO tools, AI tools and admission to Bali events. The optional niche-selection service costs €2,100 separately.
What happens if I cancel?
Membership is billed monthly and can be cancelled without a twelve-month commitment. The founding rate is retained only while the subscription remains active. Final access-end and billing-cutoff details will be provided with checkout.
Is success guaranteed?
No specific income, ranking, sales result or completion date is promised. This is education and coaching; you will need to apply the learning and make your own business decisions.
Checkout is being prepared.
Online enrolment is not open yet. You can contact us with questions about the membership while the final booking details are prepared.
A CLEAR FIRST STEP
Give the membership 30 days.
Explore the videos. Attend the group sessions. Decide whether the support is right for you.
Request a full refund within your first 30 calendar days of membership. Watching videos and attending group sessions do not affect eligibility. Using any private session with Chris ends eligibility under this voluntary guarantee.
Email info@searchscalecoaching.com within that window to request your refund. Private sessions normally unlock after three paid months. This guarantee does not limit your statutory rights.
The guarantee applies to the membership. Separate terms apply to the optional niche-selection service.
BEFORE YOU DECIDE
A few useful answers.
Do I need to know my niche already?
You can explore your business direction through the membership. If you want dedicated help choosing a niche, the separate €2,100 niche-selection service is available at the first-100 member price.
What is agreed before the niche-selection service starts?
Scope, timing, tax treatment and the service’s own refund terms need to be agreed before payment. It is optional and does not replace the €297 monthly membership.
Is Bali included?
No. Admission to annual Bali events is charged separately. Event details and booking arrangements are provided separately.
Can I choose between service business and ecommerce?
Yes. The membership supports both directions. Explore the two paths above to see the different business questions you may work on.
PERSONALISED GUIDANCE
Build around your situation.
Chris combines a founder’s perspective with SEO and marketing practice dating to 2011. Work through the business idea, visibility challenge or operational question in front of you. The initial conversation helps define the relevant support; membership and premium coaching retain their own agreed scope and fees.
Meet Chris Matthews and explore the approach →
Start with a free 20-minute discovery call. Receive a report outlining proposed deliverables afterwards. For focused advice, choose a one-hour consultation at US$150, with written follow-up.